In today's markets, diversification of consumers' needs has led to more advanced, more complex products with shorter product lifecycles. For a manufacturer to survive the intense global competition, production systems need to deliver not only productivity and efficiency, but also added value in the form of quality and safety. At OMRON IA, our focus has always been on the art of making things, and our determination to support safety and to ensure the manufacturing of high-quality products has always been relentless. Even before the industry concept of factory automation had been clearly articulated in Japan, we were establishing a reputation for applying our strengths in technological innovation and the building of production capabilities by meeting the needs of many of the nation's top manufacturers. We have continued to strengthen our customers' competitive edge by providing innovation and reliability in our support of their production activities.
What issues do our customers view as vital to their manufacturing and business success? As a trusted supplier to the manufacturing sector, we are constantly evaluating these critical issues. Of course, efficiency and productivity are baseline requirements for the manufacturing industry. How can we help reduce product development lead-time while creating safer production systems that are capable of maintaining consistent product quality along with faster and higher output? Today's market demand for quality, safety, and environmental preservation form the foundation for lasting success in making things and that success is what we are working to realize. The added-value production innovations that we offer as the standard core of our products to our customers emerge from a culture of rigorous self-scrutiny and a company-wide awareness of our mission in supporting the advancement of manufacturing.